New Year, Fresh Look: A Glimpse Inside Our Brand Refresh

Change is the only constant. And just like plants and animals go through various stages in life, so have we. You may have noticed our brand recently got a little facelift. That’s because as much as we loved the concept behind it, we wanted to take it to the next level. And with the help of our friends at Findsome & Winmore, we were able to do just that.

Refreshing Our Brand

Our original brand identity was inspired by Leonardo DaVinci’s divine proportion/golden ratio. Symbolized by the leaf, the logo showed the juxtaposition of the human relationship with nature. But it didn’t fully represent who we were as a firm, professionally nor culturally. So, through a series of strategic immersion sessions, we took some time to really dig deep into the brand as it was. Team members were interviewed about what they thought and how they felt about the brand, and we gained a clear understanding of how we wanted to position ourselves moving forward.

The result? A modern version of the logo that emphasizes our forward-thinking approach, an expanded color palette that challenges expectations, and updated messaging that represents our core values—all while paying homage to the original brand concept. By using brighter colors, we avoid being boxed in by the “traditional” blues, greens and grays of landscape architecture. The new iconography is simpler in terms of line work, but its boldness makes a bigger statement.

Symbolically, this refresh will help unite, motivate and push the company toward a brighter future. It provides a gateway for us to educate employees about our brand’s evolution. And, most of all, it presents a more elegant way for us to tell our story and talk about what we do.

As we close out the year, we’re looking forward to starting a new chapter with a fresh, new look. Watch out, 2020. Here we come.

Our brand launch party we had at each of our offices on November 22, 2019!